I worked for the US Marketing Team to communicate the prestigious Brioni brand's messaging to its core audience. Dating back to 1945, Brioni was the sartorial choice of Hollywood icons, outfitting Sean Connery in the original 007 films. Brioni continues to be the go-to for the modern, powerful gentleman: from high-profile actors to heads of state.
My work to reach the Brioni client included media planning for all collateral with key outlets, including The New York Times and Wall Street Journal; an ongoing partnership with The Cantor Fitzgerald Financial Services Company; work with corporate partnerships & events; and collaboration with non-profits.
Building a relationship with corporate partners while maximizing media exposure allowed Brioni to continue its legacy of catering to the most discerning customers in the world.
My work to reach the Brioni client included media planning for all collateral with key outlets, including The New York Times and Wall Street Journal; an ongoing partnership with The Cantor Fitzgerald Financial Services Company; work with corporate partnerships & events; and collaboration with non-profits.
Building a relationship with corporate partners while maximizing media exposure allowed Brioni to continue its legacy of catering to the most discerning customers in the world.