MARVIS LUXURY ITALIAN TOOTHPASTE

I was responsible for rolling out Marvis, a Bigelow Trading Brand - at the Saks Fifth Avenue flagship store in New York, amongst other key US retailers including Eataly, Neiman Marcus, & Nordstrom. Total annual account business for Bigelow Trading in the US was over $5 million. 
Highlighting the novelty of the Florence-based oral care brand Marvis, I executed the events and product trainings that helped solidify Marvis as a top selling brand in SAKS’ new apothecary area. Through creative merchandising and education of Saks' sales team, I introduced Marvis to a new audience, showing how even the everyday oral care routine can become something imaginative.

SAKS FIFTH AVENUE EVENT FALL 2019

The Event at Saks featured a collaboration with top New York Cosmetic Dentist, Dr. Alex Rubinov and included Q&A with audience, as well as brand presentation to top clients.
TODD SNYDER STORE: West Village, New York. 
I was solely responsible for landing boutique new-account business, including Todd Snyder New York Men's Store: both in-store and online. After curating and merchandising the assortments, new accounts contributed to 14 % increase in specialty account business.