A NEW LOOK FOR THE ICONIC BRAND

FALL 2018 CAMPAIGN

Photographed by Erik Madigan Heck
Download Press Release by Andrew
DOWNLOAD FALL 2018 COLLECTION OVERVIEW BY ANDREW

PUBLIC SCHOOL STREETWEAR COLLABORATION

Along with key internal and external partners, I created a holistic Marketing & PR Campaign to highlight the innovation and design evolution of the sustainability staple.

This work included a collaboration with streetwear brand Public School, a new design concept and rollout in Brooklyn, up-cycled specialty accessories, wholesale & digital integration.
Download Press Release by Andrew

Launch Event
Fall 2018

Dao-Yi Chow of Public School, EF Designer Carmen Gama, Eileen Fisher, Maxwell Osborne of Public School. 

The Public School X Eileen Fisher collaboration garnered new attention for both brands for a completely up-cycled, 100% sustainable collection.

The launch event at Eileen Fisher's new Brooklyn Space captured over 100 million digital impressions, 20 online stories, 33 influencer social posts, with a secured Elle.com Video exclusive and a Vogue.com News exclusive. 
Download Press Release by Andrew

NEIMAN MARCUS FEATURE

Neiman Marcus Online Magazine
Fall 2018

Eileen Fisher feature written and styled by Andrew.

One example of many editorials I have directed on behalf of Eileen Fisher. 

NeimanMarcus.Com garners over 10 million impressions monthly, and its fleet of 42 stores represents one of Eileen Fisher's most elevated accounts.